Drishti Yatra

Drishti Yatra 2012

After the enthusiastic response of Dishti 2011 Antardrishti has decided to organize Drishti Yatra - a multi-city campaign for the promotion of eye donation. Drisht Yatra has already been launched from Agra on 29th of January 2012. Through these “yatras” a very innovative awareness campaign is launched using tools of mass media and films.

Objective:

      • Prime objective of Drishti Yatra is to bring awareness and to clear misconceptions about eye donations through films and multimedia tools.
      • To create nationwide network of volunteers for promotion of eye donation.
      • To bring eye donation among people’s agenda through constructive discussion and participation.

Concept:

Drishti Yatra  will be conducted in over a dozen cities all across India. For these yatras a complete package for the promotion of eye donation is designed which is suited to various Target Groups. Total duration of each presentation is roughly 2 hours followed by a press conference at every station.

Activity and Programmes:

The presentation includes following items:

  1. Formal opening of the programme by local stake holders.
  2. Brief audio-visual introduction to Drishti Yatra.
  3. Films Screening – Duration 40 minute. (Screening of  short listed films from Drishti on the theme of eye donation)
  4. Presentation on eye donation.
  5. Question and answer session.
  6. On the spot Quiz Contest on eye donation.
  7. Distribution of forms and on the spot issuance of Eye Donation cards.
  8. Closing of programme with prize distribution.
  9. Tea and refreshment break.
  10. Press Conference

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